ZIAD BARDAWIL FOUNDER & LEAD STRATEGIST
Strategic Expertise Rooted in Real Business Impact
Ziad Bardawil is the founder of ZIXOU, operating under AGAPE Co. S.A.R.L. Over two decades, Ziad has architected search engines, subscriber acquisition systems, and brand visibility engines for some of the Middle East's most prominent enterprises. His work bridges the gap between hard technical engineering and executive commercial positioning.
From directing 9 years of corporate communications and digital strategy at IKEA to scaling Anghami to more than 7 million users, tripling the active subscriber base at Mobi ISP, and guiding OTT growth at STARZPLAY, Ziad has proven that market leadership is built through rigorous data infrastructure, not fleeting social media gimmicks.
At ZIXOU, Ziad leads the engineering of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)—ensuring Middle Eastern brands are not only discoverable on Google, but actively recommended by conversational AI systems including ChatGPT, Gemini, and Perplexity.
Verified Corporate Credentials
IKEA
Corporate Communications & Brand Strategy
Directed corporate communications, brand alignment, and multi-channel customer engagement across retail environments.
Anghami
Growth Strategy & User Retention
Engineered growth frameworks scaling the active user base to 7M+ users while reducing churn by 40%.
Mobi & Cedarcom
ISP Subscriber Acquisition & Performance
Scaled Mobi ISP user base 3× and positioned telecom services across competitive Lebanese broadband sectors.
STARZPLAY
Subscriber Acquisition & Market Expansion
Designed high-performance acquisition campaigns and retention optimization for regional OTT streaming dominance.
MYKI
Digital Positioning & Security Growth
Positioned MYKI password management solution among PCMag's Top Password Managers globally.
Light FM (90.5 FM Beirut)
Digital Authority & Search Engineering
Engineered code-level SEO, AEO, and GEO search authority establishing unanimous AI model consensus.
Specialist Domains & Industry Experience
Explore ZIXOU's corporate framework and regional market hubs.